CoderDojoInteractiveReport2017

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Gender Balance Report

2017

Improving Gender Balance

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What factors contribute to a better gender balance at CoderDojo clubs?

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We looked at booking data for our clubs from the past 4 years of CoderDojo Scotland.

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The conclusion...

A total of 5595 individual bookings.

One-off girls-only events don’t work.

Let’s Look At The Numbers

5 times more likely to go on to attend several mixed dojos

First attends a mixed event

For two girls attending a dojo for the first time:

First attends a one-off girls-only event

But there are fewer new girls than boys at the clubs and fewer girls return

For a new boy and new girl

the boy is twice as likely to go on to attend several dojos

The boy is twice as likely to go on to attend several dojos

How can we change this?

The way we describe an event can make a difference

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Creativity

Better Gender Balance

WRITE A STORY WITH DIFFERENT ENDINGS USING CODE

FIND OUT HOW

We’ve had good results using words and phrases like:

Descriptions with high levels of:

Lead to more female attendees...

Specificity

ART

FILM

MAKE MUSIC WITH CODE

REMIX

Familiarity

I’m Attending

Competition

WINNING

Teamwork

SHOW US WHAT YOU CAN DO

Worse Gender Balance

CSS

Showcasing

We’ve had poorer results using words and phrases like:

SCRIPTING

Jargon

HTML

THE BEST

EXPLORE CODING

Descriptions with high levels of:

Lead to fewer female attendees...

PROTOTYPING

Digital Capital - access to digital skills, equipment and contacts - matters

For the 20 most regular female Dojo attendees

100% have access at home to a computer and the internet

60% have family member or family friend in computing

Digital Capital makes a difference

One-off girls-only events don't help

CONCLUSION

How you describe an activity matters

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